Knirps T.Series

Designstrategy

Having worked together with Synowaytion for many years, Knirps now has a fresh image that has enhanced the brand's recognition throughout the world: Knirps, "the red dot umbrella".

The recipe for the sales success this umbrella brand enjoys today stems from the beginning of our cooperation which started with a sober analysis of the existing umbrella models and comparisons within the product range. It was clear from the outset that new customer groups had to be targeted without losing existing customers. Based on personas, target group behaviour and target group analysis, the entire product range was redesigned step-by-step without increasing complexity in production.

The outcome is the Knirps T.Series, with a range of eight different umbrellas, suitable for the different needs of the customers.