Dr. Bernhard Rothbucher (Ph.D; M.A)

Gestalt + Brand

»Konsistentes Gestalten spricht für Ihr Unternehmen!«

Focus areas

GESTALT

  • Industrial design – Developing products for series-production
  • Sustainable product development
  • Rapid prototyping as a means in the design process
  • Eyetracking as analysis method

BRAND

  • Designmanagement – theory, methods, application
  • Innovation roadmap for long-term control of the product portfolio
  • Service design to a deeper understanding of the customer
  • Design audit, the status quo analysis of the company's presence
  • Product brand matrix - visual product language to harmonize a range of products
  • Core brand values - analysis - process - generation
  • Elaboration of holistic business plans

RESEARCH AND TEACHING

  • Interfaces of disciplines
  • Management of research projects
  • Design and business
  • Design theory
  • Design strategy
  • Design leadership

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